Email Marketing
Tradeshow e-blasts
Data
QR Engaged Sessions : 144
Lead Summary: 576
E-Blast Open %: 22.9
Click %: 2.4
Data
Lead Summary: 2,017 (+1292% from previous year)
QR Code Engaged Sessions: 84
E-Blast Open %: 34.3
Click %: 2.5
Email Blast sent to show goers post show: To extend the impact of our trade show presence, we sent post-show email blasts featuring a GIF from the event to help attendees recall the experience. The emails included links to the hats we gave away, directing users to product detail pages on our website for easy follow-up and engagement. I designed these to not only match the concept but the theme of the trade show.
Data
Lead Summary: 2,066 (+44% from previous year)
QR Code Engaged Sessions: 66
E-Blast Open %: 44.3
Click %: 1.5