Project overview
PR Project
Distributor Projects
Developed sales tools for distributor brands, including themed PR boxes featuring our best-selling caps and accompanying product catalogs. Led the concept development for both the PR box and cap designs, ensuring visual cohesion and brand alignment. Designed a comprehensive catalog highlighting key styles, product features, and customization options, as well as a full informational catalog showcasing the complete product range.
The theme for the PR box, accompanying catalog, and custom caps aligned with our company’s theme: supermarket. To maintain consistency across all brand touch points—including our main catalog and trade show presence—I incorporated fruit imagery into the cap designs and styled the PR box to evoke a fruit crate, reinforcing the playful, market-inspired concept.
