Case Study:

Niche collaboration strategy

Partners

Role

Objective

Collaborations

Outcome

Merchandise

Strengthened brand presence in two lifestyle-driven, sports-centric communities

  • Drove meaningful brand engagement through limited-edition merchandise

  • Contributed to marketing strategy by using design to support brand storytelling and product relevance

WSL GromSearch Cap

World Poker Tour (WPT) & World Surf League (WSL)

Marketing Designer – Strategy & Creative

Extend brand reach and engagement by connecting with niche, high-potential audiences through partnerships with globally recognized organizations.

World Poker Tour (WPT)

  • Led the creative concept and design of custom caps for players and fans

  • Aligned design with WPT’s brand identity while supporting broader marketing goals

  • Collaborated with cross-functional teams to ensure brand visibility and merchandise appeal

World Surf League (WSL)

  • Supported the strategic sponsorship of the GromSearch youth surf event

  • Designed event-exclusive branded caps as part of the merchandise line

  • Helped position the brand authentically within the surf and outdoor space

WPT Cap

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